Himalaya & IMRB have conducted India’s first survey to understand wellness trends in India which has revealed that less than 1/3rd urban Indians take steps to proactively adopt wellness measures.
The survey was conducted to bring out the trends and perceptions about ‘Wellness’ amongst urban adults in three key markets - Mumbai, Delhi and Bengaluru. A total sample size of 896 urban and semi-urban people belonging to the age group of 20-55 years were interviewed to draw insights to understand the perception of wellness in India. The survey has revealed that respondents from Mumbai perceived themselves to be healthier compared to the other two cities.
The survey has found that 61 per cent of people have acknowledged facing some health issue, with joint pains (27%), Low immunity (19%) and Obesity (12%) being the top among it. Out of this, females and elderly are more prone to having a higher incidence of any health issues. The findings also state that people are now willing to make lifestyle shifts in order to achieve overall wellness. People recognized that preventive wellness is necessary to ensure a healthy tomorrow and this increase in awareness reflects the need for change in everyone’s hectic routines. Moreover, 49% of the people considered supplements and Ayurveda products as effective preventive wellness measures.
Dr. Mohamed Rafiq, Principal Scientist – Research and Development Center, The Himalaya Drug Company said, “This survey is a step towards understanding people’s perceptions and beliefs towards wellness. It reveals that while people have a high appreciation for preventive healthcare, they seldom practice necessary steps required to achieve overall wellness”
The 62 per cent of respondents believed that work-life balance is the key to achieve a healthy life and 67 per cent of the respondents attribute wellness to maintaining a balanced diet. According to 80 per cent of respondents improper diet was the main reason for their health issues.
Speaking about the first wellness survey, Sudheer Srinivas, general manager, Wellness Division at Himalaya Drug Company, said, “Wellness is a nascent space in the Indian market and people’s perceptions towards health and wellness change at a fast pace. Being one of the leading players in the healthcare market and having started a ‘Wellness’ segment recently, we aim to define the segment by thoroughly understanding consumer perceptions and busting the myths that exist in different markets. This survey will help us delve deep into each key market and understand both the awareness levels as well as the motivations that drive people to adopt preventive healthcare measures.”