Practo, the leading healthcare platform, today unveiled its new brand identity and positioning - Your Home for Health. The company’s platform is expanding rapidly. The new identity represents the larger purpose and its range of businesses.
The positioning ‘Your Home for Health’ represents the concept of having a single, trusted and familiar place where consumers can find doctors and book online appointments, chat online with doctors, order medicines and lab tests, store health records and even read health articles written by doctors. For healthcare providers, Practo is the platform that helps them connect with consumers, provide a better patient experience as well as provide tools that help them manage and grow their practice.
Last year, Practo’s registered 116% growth in patients , 81% more appointments booked, 157% growth in reviews on the platform, 150% growth in online consultations, 114% growth in patients internationally and 129% growth in international appointments
The company said that seven million records were shared on Practo Drive since launch in March 2016. It is now focused on opening the platform to more healthcare stakeholders including insurers, pharmaceutical companies, medical devices companies and others so they can build new services on top of Practo’s platform and deliver a superior healthcare experience for both consumers and providers.
Shashank ND, founder & chief executive officer, Practo said “We are excited to reveal our new global brand identity that better reflects our role in the ecosystem. Our positioning, “Your Home for Health” reflects what we stand for. For healthcare providers, we are the single destination that connects them to patients as well as provides them the tools to digitize, manage and grow their practice. As we open our platform to other stakeholders in healthcare, we are excited to see the amazing experiences they will build to dramatically improve healthcare around the world.”
"The new identity had to take care of the current and future growth for Practo, it also had to stay true to its vision to help people live longer, healthier, stated Sagi Haviv, partner and designer, CGH.
“The new visual identity is bold and distinctive. It showcases two circles which represents Practo establishing connection between two entities whether its customer and the healthcare provider or any two health care stakeholders” says Mackey Saturday, Principal Designer, CGH.