Healthcare company Avegen Pvt Ltd under its public health division Almata has recently launched a digital platform - www.togetherforher.com to connect pregnant ladies with the right maternal care facility based on Federation of Obstetrics and Gynecological Society of India (FOGSI) recommended WHO quality of care indicators (QoC). This according to experts will bring down the maternal mortaliy rate in the country which is the second highest in the world.
The first of its kind digital initiative which is today connected with 300 maternity hospital and nursing homes in urban cities of Maharashtra, Uttar Pradesh, and Delhi NCR has got 8500 reviews from new mothers community. This will further help pregnant women seeking a maternity hospital based on clinical data backed and protocol based credible information accessible online through www.togetherforher.com
www.togetherforher.com enables expecting women to select a hospital for their delivery based on specific Quality of Care indicators (QoC) that have been scientifically accredited to ensure safe childbirth. QoC includes features like on-time admission, privacy in the room during delivery, mother-newborn bonding, early breastfeeding, communication during labor, counselling before discharge and family planning counselling.
Developed by Almata, the Public Health Division of Avegen, the online platform aims to improve maternal and child health through innovative use of digital technology. Almata uniquely combines expertise in healthcare, digital health, commercial, technology and social enterprise.
Says Aditi Hazra Ganju, Co-Founder of Avegen Pvt Ltd, “With the pursuit to improve maternal health, Together aims to help mothers in making an informed choice in choosing the right maternity hospital for them. After the delivery, women can also document their own experiences based on these indicators in order to help other expecting mother. Together recognizes that a successful healthcare initiative must involve a solid partnership with providers, which is why the providers are given a platform that can showcase their facilities.”
The unique features of the digital platform includes helping expecting women selecting a maternity hospital besides educating and informing about the QoCs, women rights during delivery and specifics she need to consider before selecting a maternity hospital. This in turn helps get credible feedback and analysis on the QoCs to further strengthen reputation and improve the quality of maternity care where required.
Avegen has three business divisions -Mirai Health, a company which supports doctors in providing quality care for their patients in urban India, Almata, a social business that partners with non-profits, industry and public health programmes to help engineer, execute and scale forward-thinking healthcare innovations and Desati, an end-to-end partner for healthcare companies that offers specialist skills and digital tools which help customers differentiate themselves and their products.