Cochlear India survey conducted with First Moms Club reveals that 84.1% of mothers believed that children should be tested for hearing loss at birth, but 38.9% actually had their child screened. Three in 10 mothers surveyed were not sure if children with hearing loss were able to hear again or lead a normal life. The earlier a child is tested, diagnosed and treated for hearing loss, greater the chances of realizing his or her full potential.
These findings show that while mothers are well aware of the need to detect hearing loss early in childhood, they are not fully aware of what they must do or where they can go to get their children screened.
The survey is a run-up to the World Hearing Day observed annually on March 3, 2018. The intent was to ascertain how much Indian mothers knew about hearing loss in children. The company is supporting the call for action on hearing loss with its ‘Hearing Matters’ awareness campaign.
An estimated 5-6 of every 1000 newborns suffer from some degree of hearing loss in India, but few parents are able to recognize signs or know how to seek treatment. This delays diagnosis well after the critical period of intervention.
“Countries that have made newborn hearing screening mandatory are able to take corrective measures in children as young as 6 months of age. It is very encouraging to see the Kerala government push for universal newborn hearing screening. This must become our national priority,” stated Dr. Milind Kirtane, Senior ENT Consultant and Cochlear Implant Surgeon, PD Hinduja Hospital, Saifee Hospital and SRCC Mumbai.
So far, Kerala is the first state to provide hearing screening for children in all government centres. The Kerala Social Security Mission developed a tablet/computer-based data management software where real time data of newborn screening can be recorded and shared with other institutions such as District Early Intervention Centers (DEICs) and medical colleges. Additionally, measures have been undertaken to ensure follow up and tracking in Anganwadies and schools.
“It was a big wake up call for me when my son was diagnosed with hearing loss at the young age of 5. We were fortunate enough to restore his hearing. Early screening for hearing loss can ensure that children are diagnosed and treated early, allowing them to grow up into well adjusted adults”, stated Brett Lee, Former Australian Cricketer and Cochlear’s Global Hearing Ambassador.