BeatO, short for Beating the ring ‘O’ of Diabetes, is India’s first and only full stack digital solution for managing diabetes. It is fast emerging as a preferred solution for holistic diabetes care and management in India.
At the core is BeatO’s Smartphone Glucometer, which easily plugs into the audio jack of a smartphone. When you take a reading, it resides on the BeatO mobile app. Apart from your family, the readings are also immediately sent over to your Certified Diabetes Expert who proactively guides you in managing diabetes.
Augmenting BeatO’s unique monitoring solution are their diabetes specific products across categories such as breakfast, snacks, footwear, and juices/vinegars. These fit into the existing consumption pattern of a diabetic and offer a healthier, diabetes-specific alternative. To complement its products and services, BeatO works with partners such as Netmeds and Cigna to fulfill medicine requirements and provide health insurance to the customers, respectively.
This makes BeatO a ‘One-stop-shop’ for diabetes. Started just over 2 years ago, BeatO currently serves more than 25,000 active customers living with diabetes using its smartphone-based monitoring solution and products. BeatO has catered to customers in more than 1,500 cities till date who are not limited to the Metros but live as far as Baramullah in Kashmir. This depicts the powerful impact that a virtual and holistic solution can have in democratizing healthcare.
BeatO has marked noteworthy milestones since it began less than two years ago. Within the last year, BeatO has grown 10X in revenue, doing more than Rs. 2 Lacs per day gross revenue currently. BeatO boasts of having facilitated more than 250,000 glucose readings and over 80% repeat order rate of acquired customers.
BeatO came into existence when Yash, then only 34 years of age, was diagnosed with diabetes. A chance meeting with his childhood friend Gautam resulted in identifying a genuine gap in diabetes care facilities available for the masses. This propelled the duo to leave their cushy jobs and join hands with Abhishek -- who was Gautam’s batchmate at ISB Hyderabad -- to launch BeatO.
Their small but nimble team comprises top talent that brings in the passion and desire to roll out the best customer experience for those living with diabetes in managing their ailment. In its core team (tech as well as business), there are type 1 and type 2 diabetics, with real life practical know-how of the condition and how to beat it. Their focus is entirely on diabetes management and this is what sets them apart from other players in the market.
BeatO intends to make self-care for those living with diabetes a smooth ride. The startup has ventured out to take diabetes care and management to the next level such that individuals with this condition are empowered to make intelligent choices and manage their health effectively and efficiently with a positive outcome.