Dr.Impact, the annual service which profiles and tracks doctors in cardiology, diabetology and psychiatry across 23 metros in the country, will be ready for distribution in 20 days, according to a senior official in AC Nielsen-ORG-MARG.
The database contains information gathered from 1500 leading cardiologists, 400 diabetologists and endocrinologists and 800 psychiatrists in the country. The data, available on a compact disc, will be provided to pharma industry clients once in a year for Rs 2 lakh, which includes the software installation and maintenance cost.
The report will cover all contact details of the doctor and his practice, prescription pattern, number of patients and new patients per week. The prescription patterns will include top five brands, prescription shares in each category, top three brands in each therapeutic class of his interest, approach towards generic drugs, patient-agewise prescription pattern and reasons for shift in molecule preference.
The product was launched after work on the first phase was completed in February 2002, wherein a third of the doctors from the universe were covered. "The second phase of field work for the remaining doctors is over now. The data that has been generated is the result of exhaustive interviews of all the panel doctors about their prescription habits," he said.
The company, which has already received confirmations from six clients for the service, is expecting another 10 clients, senior research director Mahesh Kalsekar said here last week.
This database is stated to be very valuable in segmenting the doctors in terms of their potential not only for the broad categories but for the individual molecules also. An understanding of individual doctor preferences for brands and companies will help subscribers identify the competition, besides judging their own strengths, says Kalsekar. According to him, this product can be used as a very strong sales tool to support local territory representative activities.