The Procter & Gamble Company announced its intent to purchase US market share data from ACNielsen effective July 1, 2003. Financial details were not disclosed.
"This decision is a reflection of ACNielsen's commitment to developing a market measurement solution that provides an accurate and comprehensive view of our brands' success in the marketplace," said Rob Steele, president of P&G's North America market development organization. "We look forward to leveraging ACNielsen's solutions to help P&G stay in touch with our consumers."
"We are absolutely thrilled," said Tim Callahan, President ACNielsen US. "The Request for Proposal process was a rigorous exercise. We are gratified with our selection and look forward to servicing P&G's US needs."
As a result of this announcement, P&G will end its US relationship with Information Resources Inc on June 30, 2003. "We have enjoyed a mutually beneficial and productive relationship with Information Resources Inc the past 9 years," added Steele. "We continue to have a tremendous amount of respect for IRI's organization, capabilities and product offerings and are open to exploring a potential relationship in the future."