Information Resources Inc has signed a letter of intent for a multi-year strategic consulting agreement with The Procter & Gamble Company to provide a range of IRI's distinctive and propriety consumer and retailer insights products and services. Financial details were not disclosed.
"We are extremely pleased to continue building on our long term relationship with P&G," said Ed Kuehnle, President of IRI North America. "This strategic consulting agreement provides P&G with access to a strong portfolio of innovative offerings that will help P&G achieve its goals."