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Gifting: A tool in CRM strategy to make friends out of customers

Our BureauThursday, October 3, 2002, 08:00 Hrs  [IST]

Touchstone: Incorporating professional psyche in product design Touchstone''s unique offering, the ''Spirit of Esctacy'' diaries is an attempt to free your mind from the bondages of the fast paced material world Corporate Gifts - Your best bet to be heard Giving gifts to lure new and hold on to existing customers is today more of a norm than an exception Art of Gifting The first step is picking finding someone who is well-spoken to target local businesses with a letter that explains who you are and what you offer A Guide to corporate gifting for clients Nothing is more embarrassing than spelling the recipients name incorrectly Promotional products Creating an impression to carry the success Playtime at the office can motivate workers, boost morale and build loyalty

 
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