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US breastfeeding rates at all-time high: Abbott study

OhioThursday, November 27, 2003, 08:00 Hrs  [IST]

US breastfeeding rates have reached their highest recorded levels, according to new data from Abbott Laboratories' Ross Products Division, which has tracked breastfeeding trends since 1954. Abbott's ongoing mail survey of infant feeding trends, the largest of its kind, shows that 70.1 per cent of mothers now initiate breastfeeding in the hospital - up from 54.2 per cent a decade ago. Additionally, the data show that 33.2 per cent of mothers still are breastfeeding when their babies reach six months of age - up from 18.9 per cent in 1992. Despite the continued rise in breastfeeding rates overall, the survey reveals two key areas in which breastfeeding rates continue to lag. Rates are significantly lower at six months for women who work outside the home. Similarly, women who participate in the special supplemental nutrition program for Women, Infants and Children (WIC) are less likely to breastfeed both in-hospital and at six months. Women who work full-time start breastfeeding at virtually the same rate as all mothers - 69.0 per cent compared to 70.1 per cent. But by six months, breastfeeding rates for full-time working mothers have dropped approximately 25 per cent below those of mothers who do not work outside the home. The disparity is even greater for women participating in the WIC program - regardless of their working status. Breastfeeding rates among WIC participants are at record highs - 58.8 per cent initiation and 22.1 per cent at six months - but they still lag 20 percentage points behind rates for non-WIC participants. This lag holds true even when accounting for differences in education, ethnicity, geography, and mother's age. "Abbott's Ross Products Division is committed to promoting optimal nutrition for babies," said Susan May, MD, FAAP, director of medical communications at Ross Products Division and clinical associate professor of pediatrics at The Ohio State University. "While the new data are terrific news for the health of mothers and babies, our nation clearly must do more to provide breastfeeding support for working mothers and mothers participating in the WIC program." The Ross Products Division survey, known as the Ross Mothers Survey (RMS), is one of the most comprehensive, accurate and widely used data sets for tracking US infant feeding trends. The RMS data were published in the peer-reviewed medical journal, Pediatrics, in December 2002. The survey also serves as the data baseline and monitoring source for the Department of Health and Human Services' Healthy People 2010 breastfeeding goals. "The data show that we are making strides toward achieving the Healthy People 2010 goal of 75 per cent breastfeeding initiation in the hospital and 50 per cent at six months," May said. While the data indicate progress, more can be done to increase breastfeeding rates, especially among those groups in which rates are the lowest. For example, Abbott's Ross Products Division endorses an increase in funding for positive support programs that have been proven to increase breastfeeding rates among WIC participants. To increase breastfeeding rates among working mothers, Abbott's Ross Products Division will introduce in early 2004 a comprehensive, turnkey workplace lactation support program called Business Backs Breastfeeding. The Business Backs Breastfeeding kit will be distributed through the Ross Products Division's sales force and corporate contacts, as well as through health care professionals. The kit will be available free of charge to businesses, health care organizations and associations, as well as government agencies and offices. Ross also will work with human resource professionals and chief executive officers to encourage them to implement the program in their workplaces. The program is based upon models that have been tested in a variety of workplace settings and have proven to increase breastfeeding by as much as 30 percentage points. The kit was developed with review and input from the Ross Breastfeeding Advisory Board, a group of independent experts on infant nutrition, breastfeeding, and maternal health who provide ongoing guidance for Ross' efforts to promote breastfeeding education, training, resources and support. "The Ross workplace initiative will bring to employers the kind of workplace program women need to continue breastfeeding after returning to work," said nutrition consultant Bridget Swinney, MS, RD, author of Eating Expectantly and Healthy Food for Healthy Kids, and a member of the Ross Breastfeeding Advisory Board. "We want to ensure that women who are working to help support their families financially can at the same time provide their infants with the best form of infant nutrition - breast milk."

 
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