Left to right: BN Manohar, director, Manipal Omega Healthcare, Dr Ramdas Pai, chairman, Manipal Enterprises, Om Soni, chairman of Sonix Medical Resources, USA, DA Prasanna, CEO, Manipal Enterprises and Dr Douglas Cassel, chairman, Healthcare Management Partners, USA.
Omega Healthcare Management Services, NY, USA, a joint venture between Manipal Enterprises, Bangalore (Manipal) & Sonix Medical Resources, NY, USA (Sonix) has announced the launch of its delivery organization in India, Manipal Omega Healthcare Management Services (Manipal Omega) in Bangalore.
Omega Healthcare has already contracted work for one customer in New York, USA. A memorandum of understanding was signed with the second customer. Together, these two customers will represent about $4 million in annual revenues to Omega.
Omega will offer its services to healthcare providers and payers in the USA. These services include total healthcare revenue management, clinical services and clinical staff augmentation. Omega’s business development and client service management will be headquartered in New York while the delivery will be done at Manipal Omega, Bangalore.
Manipal Omega’s infrastructure in Bangalore has a capacity of 600 seats with full voice and data capabilities. This IT infrastructure is built for rapid scalability. Manipal Omega’s delivery is driven by Six Sigma methodologies to ensure more efficient processes and client satisfaction.
Om Soni, chairman of Sonix Medical Resources, USA said, "The administrative functions account for $11 billion of the $1.5 trillion US healthcare industry. The increasing complexity of healthcare regulations and declining reimbursements has put cost pressure on healthcare providers and payers. This has led them to increasingly outsource administrative services".
Dr Ramdas Pai, chairman, Manipal Enterprises, said, "We are glad to be associated with Sonix. Manipal has 50 years of experience in Indian healthcare industry and Sonix has over 17 years of success in delivering outpatient diagnostic and treatment services in the US. We will bring in expertise to build a world-class organisation to be part of the productivity initiative in global healthcare services market.
DA Prasanna, CEO, Manipal Enterprises, said, "Omega will be capitalised at $2 million with 51 per cent held by Sonix and balance by Manipal. The Indian delivery arm, Manipal Omega, is a 100 per cent subsidiary of Omega, USA. Partnering with an established player like Sonix helps to acquire both competencies and US customers. We are happy that Manipal Omega has two large orders, giving the company a head start."
Present on the occasion was Dr Douglas Cassel, chairman, Healthcare Management Partners, USA. He said, "Our clients consider us to be the best in the industry. We would like to work with global organisations, with sound domain knowledge and relevant experience. In our opinion, Omega best fits these criteria. In reviewing their operation, they give us the confidence to establish a mutually beneficial relationship."
Manipal is South Asia’s leading education and healthcare provider. Manipal educates 90,000 students and its health system treats 1.2 million patients a year. Manipal is currently celebrating its 50th year of successful delivery of healthcare and education.
Sonix Medical Resources, Inc., headquartered in NY, USA is a leading provider of outpatient diagnostic and treatment services in the Eastern USA. Sonix also provides management services to healthcare providers. Today Sonix has over $100M in annual outpatient services revenue under direct management and employs in excess of 600 people.