Boots Piramal Healthcare Pvt Ltd (BHPL) has introduced the Strepsils lozenge strips in a brand new package, to commemorate its 41st birthday, which has celebrated recently.
It features the Strepsils logo prominently and has a simple dispensing system- a perforated gate. Situated at the bottom of the pack, the gate allows for smooth access to the Strepsils strips, making it ideal for visible storage on display shelves, company says in a release.
In addition to the Strepsils Lozenges, in Regular, Orange, Lemon, Ginger Lemon, Menthol flavours, Strepsils has in its kitty Strepsils Cough Fighter Syrup - a natural herbal cough syrup and Strepsils Pain Relief.
Strepsils Lozenges had won the "Superbrand" status recently.
BPHL is a joint venture between Boots Healthcare International and Nicholas Piramal India Ltd formed to develop and market consumer healthcare products in India.