Ventiv Pharma Services, LLC, a division of Ventiv Health, Inc. has signed an agreement with Bayer HealthCare LLC, Diabetes Care Division, a member of the Bayer Group.
Under the terms of the agreement, Ventiv Pharma Services will deploy a team of sales representatives to promote Bayer's complete range of Ascensia diabetes care products and services to retail pharmacists, strengthening Ventiv's service offering in this product category.
David Argento, director, National Accounts for Bayer HealthCare's Diabetes Care Division says, "By teaming with Ventiv, Bayer believes it can achieve one of its primary goals of supporting these health professionals in a way that has a meaningful impact on the lives of their patients."
Ventiv Pharma Service's broad product portfolio of experience includes pharmaceuticals, medical devices, over the counter products, diagnostics and medical services. VPS has built over 63 teams in the past five years, targeted 50 different practitioner specialties, and promoted products across multiple therapeutics categories, release from Ventiv said here.