Eon Soft with its web based data base management solution product 'Inetpharma' targeting the pharma-biotech sector is now gearing up for higher sales contribution to its turnover. The company now plans to focus its sales growth with 'Inetpharma' going by the market demand for online reporting products.
The current Indian pharma market which has around 10,000 small-medium enterprises has only less than 10 percent opting for web based management protocols. Going by the potential for growth, Eon Soft is working for a higher sales percentage share to the company's overall earnings.
The product, which helps automate all Professional Sales Representative (PSR) activities has impressed customers on its usefulness and indispensability. The company has customers including RPG Life Sciences, Biocon and Bal Pharma among other big names who have installed the products. There are several others which the company has managed to get on to its client list and for these Eon Soft is now in the process of compiling the data as a part of the product installation methodology.
The market in India holds immense potential for 'Inetpharma' as the 10,000 small-medium scale pharmaceutical companies in India can use this, Sharath Chander, managing director Eon Soft, said in an email interview.
The product was launched in 2004 end and has proved to be an economical option in the long run as its save cost and time. According to an Eon Soft study, 'Inetpharma' saves Rs 1,557.per PSR a month. But Sharat Chandra added that for this calculation certain conditions applied. Now, 'Inetpharma' is becoming indispensable for PSR operations in an era of modernized operations, he added.
Some of the key product features are automation of reporting processes, supporting aggressive marketing strategies, reducing the PSR's routine work cycles and improving their productivity.
'Inetpharma' enables PSRs to update the details of the daily call reports, tour programmes, leave intimations, sample receipts, expense claim submissions, order details, money collection status besides sending and receiving messages without requiring email IDs because it is a superior web database management system.
In the case of critical field staff activity data, the product enables the company management to have online access to sales call activity information including missed calls, sample stock, call-wise expenditure analysis, tour deviation analysis among others.
Further 'Inetpharma' also allows access to a database of doctors, chemists and stockists.
According to Sharath Chander, the product transforms the market management strategy. "The competition for us is from Enterprise level developers like SAP & SIEBEL. As a strategy, we will be concentrating for the next year only domestic market. Our marketing strategy to increase the sales would be to have lead generation programs along with our Alliance partners like HP, AMD & Microsoft based on their sales promotion strategies."
Besides 'Inetpharma', Eon Soft products include WinMark, an ERP-SFA, WinFunds a software for mutual funds management, WinContract an ERP software for electrical contractors and WinBooks which is an ERP software for book publishers, distributors and stores.