Mudra Health and Lifestyle India has announced that it has launched a website for children with diabetes.
www.chidia.com, the new website, is the first of its kind in the health and lifestyle communication space -a true merging of the medicare and communication disciplines.
"We knew we were doing something of immense consequence, the minute we examined the potential of the idea. Our differential in this space has been the addition of the "lifestyle angle" to healthcare. This initiative truly illustrates the potency of lifestyle changes in coping with health-related issues," Soumitra Sen, president, Mudra Health & Lifestyle.
The site currently allows users to enter as a child or as a parent. For children, it explains the ailment through interactive games of lazy insulin cells versus smart insulin's. It explains complications via participatory drag-and-drop sections. At the same time, for users entering as a parent -it also leads to a community where stories and tips can be shared. Psychological aspects such as dealing with school-related issues, picnic-related precautions and planning for holidays are also covered here. The symptoms, complexities, injection procedures and parental anxieties are all handled in a warm and reassuring tone of voice, with genuine and practical suggestions that come in handy in the everyday routine.