Ranbaxy Laboratories Limited (Ranbaxy) announced the launch of its protein supplement under the brand name, 'Revitalite', marking its entry into the protein supplements market. Revitalite is unique in its category as it offers the highest quantity and quality of protein. Revitalite is similar to the world's largest selling soy protein formulation and it comes at an affordable price. It can be easily mixed with favourite foods and beverages providing variety and choice to consumers.
To start with, Revitalite, marketed by Ranbaxy's Global Consumer Healthcare division, has been introduced in Delhi, Mumbai, Chennai, Kolkata, Bangalore, Hyderabad, Lucknow, Kanpur, Varanasi, Patna, Jalandhar, Jaipur and Cochin. The product will be available through leading Chemists. It will be introduced in other urban markets of India, in a phased manner.
Commenting on the launch of the product, Atul Sobti, CEO & MD, Ranbaxy, said, "Ranbaxy has entered the high quality protein supplements market, keeping in mind the growing demand for this category. Our product, Revitalite, comes at an affordable price, and is an excellent option for the entire family. It will certainly address the problem of protein deficiency that impacts all age groups in our country."
The protein supplements market in India is growing at 6 per cent, and is currently valued at Rs 252 crore annually (ORG-IMS MAT June 2009).
Ranbaxy is already a key player in the nutritional supplement market through its brand Revital. The launch of Revitalite further strengthens the company's position in this segment, that continues to exhibit strong growth.
Ranbaxy Global Consumer Healthcare (RGCH) was established in October 2002 with the objective of promoting consumer healthcare brands.