A north Indian based IT company, Pharma Secure has come out with a high-end technology solution system to tackle the expired drugs concerns amongst the consumers. The solution provides the consumer with a short message on the mobile phones..The company claims that it is the first technology solutions to track the expired drugs.
The novel solution can track expired drugs with SMS and gives the consumer a short narrative about the status of the drug, whether it is time barred or spurious or sub-standard or banned one, along with a warning to the user to contact his/her chemist for more information.
The director-sales of Pharma Secure, Kishore Kar explained to the traders and manufacturers of Tamil Nadu pharmaceutical industry about the service and operation modes at the IPA sponsored symposium. Even though, the solution is mainly useful for the importers, the company was targeting all the stake holders of the industry including retailers and end users.
The company does not rule out the possibility of recycling expired drugs by some anti-social elements. Circulation of such drugs in the market not only harm the consumers, but also tarnish the image and long-term revenue potential of domestic pharma manufacturers. Often the drug regulators are unable to track all the sources of expired drugs, but a solution like SMS based tracking should help both the regulators and the customers, the director told Pharmabiz.
“We are offering low cost, scalable and secure services for the manufacturers of and customers in Tamil Nadu and in other states. Our modules are the most targeted solutions for addressing the sale of expired drugs. The basis of these solutions lies in attributing a unique identifier code on drug packing, and associating these with authentic manufacture data, for instance expiry date”, he said.
Once a drug reaches the hands of the end user, the consumer can send one SMS indicating the code to Pharma Secure’s national authentication line, which promptly returns a valid, invalid or over-verified response. Authentication about expired drugs, validity of origin, product specific information and market data are given through this service. With its focus on the Indian Pharmaceutical sector, Pharma Secure is planning to partner with manufacturing companies shortly.