Manipal Health Enterprises has announced its strategy to increase its foot print nationally through its Manipal Cure & Care Clinics (MCC). It is looking to invest between Rs.100 crore to Rs.150 crore to explore opportunities to expand in other Indian cities, through direct investment.
The company plans to set up 30 MCC in the next 2 to 3 yeaRs.The move is in line with our growth strategy and we are looking to bring back the extinct concept of Family Physicians. These dedicated clinics will further accelerate its market penetration and reach, resulting in people making fewer visits to the hospital for minor ailments. These clinics are bound to be successful since it is about convenience at your doorstep. It will offer a range of world-class healthcare preventive, curative, wellness and beauty services under one roof, driven by healthcare professionals, said Rajen Padukone, CEO, Manipal Health Enterprises.
“We are looking forward to reintroduce the erstwhile ‘Family Physician’ in the friendly neighbourhood clinic, where an individual could get medical care at nearby polyclinic. This is a reiteration of our commitment to taking healthcare to everybody’s doorstep. We always believe in making healthcare very accessible to the community,” he added.
Dr S C Nagendra Swamy, president, Manipal Health Enterprises said, “the plan is to integrate our skills and expand our presence in preventive, curative, wellness and beauty care categories as there is a substantial demand in India. With these clinics we will be able to offer comprehensive medical services and unmatched convenience and comfort to our patients in their nearest neighbourhood. MCC has been functioning successfully, while the concept has won accolades in various fora”.
Dr Sudarshan Ballal, medical director, Manipal Health Enterprises, said, “the concept of the friendly familiar family physician is gradually fading away and now a neighbourhood multi speciality polyclinic like Manipal Cure & Care Clinic will ensure that the patient gets the necessary diagnosis as well as a consultation from an experienced physician”.
MCCs are the first to achieve the Australian Council on Healthcare Standards International (ACHSI), one of the most coveted in the healthcare industry, Certification for customer safety & service quality in India. The concept has bagged. Most Admired Retailer of the year – Innovative Retail Concept, 2008 at Indian Retail Forum (IRF), the prestigious Golden Peacock Award for Innovative Product/Service Award – 2007 and Golden Peacock Innovation Award – 2008.
MCC offers medical innovations such as the AMPLE CARD wherein A-M-P-L-E stands for Allergies, Medical history, past history, List of medication and Emergency number. The services are protocol driven and evidence base and in-house pharmacy fulfils the need for any medication. MCC Clinics are also the master franchisee in India for Foot Solutions, a renowned international brand in foot care.