LifeScan, a Johnson & Johnson company, launched a breakthrough new blood glucose monitoring device specifically designed to make self-monitoring simple and meaningful for the millions of Indians with diabetes. Called ONETOUCH SelectSimple, the blood glucose monitor offers a simple, affordable and effective option for self monitoring of blood glucose levels.
Most diabetics rank complexity of usage and difficulty in interpretation of device output as among the greatest barriers to self-monitoring. SelectSimple addresses these specific needs, and was developed post extensive research among doctors, nurses and patients in India over the past two years. Furthermore, India is the first country in the world to launch this innovation.
SelectSimple is the first meter to be launched with audio alerts. There are two alerts corresponding to high and low glucose levels. These alerts automatically go off whenever the readings cross the cut-off limits. So the benefit to the patients is simple – if the meter alerts, the readings are of concern and the patient must take some action as advised by their Healthcare Professional (HCP). The product also has visual alerts via the use of arrows on screen, as well as a high-low alarm reference card where the patients can put down their readings and maintain a record.
SelectSimple has no buttons and no set-up requirement. This makes it very simple to operate for people of all age groups. SelectSimple also offers great value as the strips are priced about 35 per cent lower (as low as Rs. 18/strip for pack of 50 strips) than most of the existing strips available by leading manufacturers.
According to A Vaidheesh, managing director, Johnson & Johnson Medical India, “One of the key barriers to self-monitoring that still remain is the lack of confidence in self-care technology. At LifeScan, we are committed to developing products that improve the quality of life for people with diabetes. SelectSimple is a significant step in this direction. The SelectSimple System helps satisfy the previously unmet needs of a large group of people with diabetes who can now test their blood glucose levels with ease and confidence with high levels of accuracy and precision.”
ONETOUCH Select Simple will be available in all leading pharmacies of all major metros starting September 15, 2011.