The Sanofi Diabetes Blue Fortnight 2012 – India’s largest diabetes awareness campaign, an initiative by Sanofi and HEAL foundation, in association with Ministry of Health & Family Welfare India, International Diabetes Federation and Archaeological Survey of India, has received Certificate of Excellence during the SABRE awards 2013 in three categories namely: public education, healthcare and public sector/government.
With the theme of ‘Every Voice for a Better Future’, Sanofi and Heal Foundation brought together various stakeholders in diabetes management - physicians, corporate, NGOs, media and patients to garner their individual expertise in a combined effort to enhance diabetes prevention, education and management. The activities were designed to ensure a 360 degree outreach.
Thanking PRCAI and SABRE awards on this felicitation, Swadeep Srivastava, MD & CEO, VIA Media Health, said, “It is indeed recognition of our efforts in the healthcare communication. As a company we have always strived for excellence in providing comprehensive communications services to our clients. I am sure VIA Media Health's performance in the healthcare communications sector will bring in more such appreciations for the organisation."
This campaign has reached out to an estimate of 350,356,238 people in the country. Various activities were conducted in over 64 Indian cities and around 10 million diabetics were reached out through this campaign. A Pledge for diabetes care was taken by more than 20,000 doctors across India. Over 180 key monuments and buildings were lit up in blue across the country. The campaign also saw participation of over 52,000 people in offline and online activities.
The entire campaign was conceptualized and executed by VIA Media Health Communications.