Waters Corporation, a pioneer of laboratory equipments in India, has launched new Reliant HPCL (High Performance Liquid Chromatography) columns in Hyderabad and collaborated with Inkarp Instruments as its distribution partner for the new product in the country. With this new product, the company is expected to grab an additional five per cent market share in India.
Specifically designed and developed for the Indian customers in the chemical, pharmaceuticals, biotech, clinical, food and environmental sectors, Waters Corporation has unveiled the new Reliant HPCL columns at Green Park hotel in Hyderabad. At present the company sells more than 30,000 water columns in India. With the new product the company is expected to increase the sales to 100,000 columns in the coming year.
Choosing Hyderabad as its apt platform for unveiling the new product, Waters India management and distributor Inkarp feel that, as the city is already well established as the hub for numerous pharmaceutical, academic and national and international scientific laboratories, it would definitely give them a big boost for pushing the new product to the right customer. With Hyderabad as headquarters, the distributor Inkarp will help market the product in India with its 17-18 branches across the country.
According to K V Venugopalan, president of Waters India, the newly launched Reliant columns are much more affordable and at the same time uphold same quality standards as its earlier variants. “Based on customer requirements in India we have designed Reliant HPLC columns exclusively for Indian scientists. Quality wise it complies all the US FDA, cGMP standards and cost wise it is available at a much reduced cost of 35-45 per cent of our earlier product,” said Venugopalan.
Designed for liquid chromatography method development applications, the Reliant family of HPLC columns is based on a five-micron silica based C18 particles that provide excellent peak shape, reproducibility, reliability and high mass loading performance that is expected from a modern chromatographic sorbent. The new chemistry represents waters’ ongoing commitment to developing a portfolio of innovative chromatographic media that is designed to address a full range of scientific needs, including development of cost effective and reliable assays.
With its varied portfolio of products for separations science, laboratory information management, mass spectrometry and thermal analysis, Waters is providing innovative and breakthrough technologies from time to time. When asked about the expected revenue generation from the new product, Ian king, vice president, instrumentation division said, “If the product is successful, we are expecting at least 45 market shares in the coming year in India and expecting more than $2 billion revenue turnover for the company.” At present Waters corporation has two competitors Termo Scientific and Phenomix in India.
The company is already selling more than three lakh columns worldwide and has 11 manufacturing facilities in the world. Its operations are spread in 27 countries and products are sold in 50 countries across the globe.