Expanding Orthopaedics Inc. (EOI), a privately held medical device company focussed on developing and commercialising innovative expandable devices for spine surgery, has signed a multi-million dollar agreement with Trout Medical, owned by spine industry veteran Brad Rummer, to distribute its FLXfit 3D expandable cage in Texas.
Brad Rummer was the largest Medtronic spine distributor for 25 years, eventually selling his company to Medtronic in 2011. Brad mentioned that he is "thrilled to return to the spine business with such a differentiated product, which is becoming a rarity in the spine industry. This new formed relationship with EOI is exciting as they have the ability and pipeline to release additional differentiated products to market as the FLXfit."
Brad explained that "the FLXfit gets into the US market at the best possible timing. Expandable cages are the fastest growing spine segment and provide a strong opportunity for a product like the FLXfit to create significant impact. It offers an 'all in one' solution for patients undergoing fusion surgery including MIS capability, great footprint, large bone graft chamber, smooth insertion & placement, and unique lordotic expansion designed to correct the sagittal balance." Brad, who has been selling spine devices throughout his life, mentioned that "what matters to the surgeon, besides the great clinical benefits that the FLXfit could offer, are the ease of use and the critical ability of not only stabilising the spine, but really correcting the patient's spinal anatomy."
Ofer Bokobza, chief executive officer, of Expanding Orthopedics, said that "I am happy to welcome Brad to the EOI family and excited that he is the first to represent the FLXfit product in the US." Ofer added that "It was crucial to identify a strong strategic partner for a large and important state as Texas. Brad has over 25 years of successful experience selling spine devices and he is well respected in the industry. I am confident that Brad and his team would drive the product to a fast and successful adoption as the new standard of care in Texas."
Expanding Orthopedics Inc. is a medical device company developing and marketing innovative products designed to address unmet clinical needs for spine care and improve long-term patients' outcome. The Company is spearheaded by a seasoned management team, and is backed by prominent spine surgeons. EOI owns a broad patent portfolio around anatomically fit, expandable devices for enhanced stability through a minimally invasive approach.