Essel Propack, the largest specialty packaging global company, manufacturing laminated plastic tubes catering to the pharma space conducted a global rollout of its brand new logo for the corporate identity with a catchphrase ‘Extraordinary Packaging’.
The five petals on the logo represent the five categories or primary markets the company caters to viz. pharmaceutical and health, besides oral care, cosmetics among others.
The company said that the new corporate logo is the first change since Essel Propack began its entry into the global markets and signifies a complete rebranding to position ‘Brand Essel’ having a strong unified international presence.
The management has duly notified and signalled a message to all its customers, associates and employees that Essel is as dynamic as the business environment, and leaves no stones unreturned to adapt itself to the changing requirements and preferences of its stakeholders.
“Our new logo aims to emphasize our growth from being an Indian manufacturer to a global leader, with global presence and diversified customers in different categories. We are all geared up for the next level of growth, and this exercise was a pre-requisite to reinforce our market leadership,” said Ashok Goel, vice-chairman and managing director, Essel Propack.
The company is also in the process to revamp its Corporate Website to bring newness to the brand and recall as a preferred supplier to world's leading pharma and healthcare companies.
Essel Propack, part of the USD 2.4 billion Essel Group, with turnover of over USD 350 million, is the largest specialty packaging global company, manufacturing laminated plastic tubes catering to the pharma space.