Curofy, the largest community of verified doctors has appointed Jo Peddhinti as business and digital marketing strategist, with a focus on organizations in pharmaceutical companies, biotechnology firms and donor registries.
Jo has seven years of experience in business strategy, digital marketing strategy, tactical planning, cross-channel marketing and market research.
Previously, Jo was at Eli Lilly in India, where she was hired by the affiliate to design a digital transformation plan that would allow Lilly to rapidly accelerate its digital footprint in India. Her digital innovations have been used as best practices by Lilly to accelerate digital transformation across its emerging market affiliates like Thailand, Saudi Arabia etc.
Hiring of Jo comes at a time when Curofy is looking to explore monetization channels by disrupting the pharma marketing industry. Curofy has already run some successful pilots with both Indian and International pharma giants, and has also established strong relationships with other pharma companies. From market research, to drug launch to webinar registration, Curofy is going the whole yard in building an array of offerings for the industry to choose from. It is also notable that the consumer healthcare sector and also other stakeholders like financial services, hopitals are also reaching out to curofy to help them in their digital strategy. What is even more interesting is the fact that even NGOs have touched base with Curofy to explore the synergies possible.
Curofy has started pilots with major healthcare stake-holders in the industry. Pharma giants like GSK, Abbott, Dr Reddy's and Cipla are already onboard to take advantage of the ever-growing and highly engaged doctor’s community on Curofy.
Last month as part of their expansion to walk towards the monetization route, Curofy also hired Abhishek Sharma, ex Limeroad Head of Products as VP Products.
For Pharma companies, the marketing towards doctors takes the brunt of the budget. Right from the very inception of the idea of the drug to the brand perception, customer engagement and social listening could hold the key to arrive at actionable inputs. Digitisation in the industry will bring the offline phenomenon online.
“Pharma marketing is an important aspect of health care sector and with Jo on board we are sure to gain from her invaluable experience and knowledge”, said Mudit Vijayvergiya, co-founder Curofy. "The pharma market is looking to go digital as evident from the flurry of pilot projects that we presently doing, Jo's industry knowledge will help gauge the needs of the industry," he added.
Jo has a Masters degree in biological sciences from BITS Pilani and an MBA from Simon School of Business in Rochester, New York. She is passionate about reinventing healthcare customer engagement through technology and believes in mobile health, multichannel marketing, physician social networks and digital transformation strategies for pharmaceutical industry.