With new standards emerging in the field of pharma coatings, innovation has become the order of the time for companies which want to sustain in the market place. Since the Indian pharma industry is big enough to play the absolute market mechanism in terms of price and quality, companies which create niche in this competitive market ought to have the strength not only inresources but ideas as well.

The approximately Rs 150 crore pharmaceutical coating market in India, still has only few players with the above qualifying line. The Mumbai-based Pharmaceutical Coatings, which has created a niche in the pharma industry for its product range TABCOAT TC, the ready mix film coatings, is one among them but domains the rest. The company, an ISO 9001 pharma coatings manufacturer who has been accredited with this quality certification by TUV Management Services, GmbH for its `Design, Development, Manufacturing and Marketing with Services of Specialty Pharma Excipients'', in January 2002.

With recurring innovative introductions in market, Pharmaceutical Coatings currently manufactures and markets a host of specialty pharma excipients. The company, since its inception, has been known to the user industry as a leading supplier not only in the country but in many of the international markets.

Pharmaceutical Coatings (P) Ltd was founded in 1990, has already captured a lion share of the Indian market maintaining the second largest position in the country. The company''s manufacturing facility at Navi Mumbai, has been approved by the local FDA in compliance with cGMP.

"The adoption of quality manufacturing practices and the use of standardised ingredients and systems have helped us to introduce zero defect products. Effective R&D efforts has resulted in bringing innovative range of products from time to time, " says Hemant Pradhan, MD.

He added that since the customer service is very crucial for the success of the company, it has given much impetus to the same. With well-equipped customer service laboratory, which offers technical services to the customers, this purpose has been carried on satisfactorily. "Since the Techno Marketing Team of the company work closely with the customers in confidence, and exceeding their requirements with quality product and services through continuous improvement, we could also acknowledge the valuable inputs from the customers for acceptance and development f the product and services," Pradhan added.