What is the best way to guarantee you next marketing campaign will be a success? Lots of studies have revealed that companies, which incorporate promotional products into their marketing mix, achieve dramatic results.

Here are a few examples of how some companies are getting their message across:

The Saxon Corporation sent prospects and introductory letter, brochure, and a desk caddy with a note that said, "Give us five minutes of your time and we''ll show you how to save thousands of dollars." Subsequent mailings included an imprinted note pad and holder with a request for an appointment scribbled on the top of the pad. At the meeting, the salesperson would deliver a handsome personalized pen. This strategy produced appointments with three out of four prospects and resulted in a 23% increase in sales over the previous year. The company chose desk accessories because they are highly visible and useful products.

Jenson Temporary Services used its logo color, yellow to make a lasting impression. The company gave new potential clients and imprinted glass jar filled with butterscotch candy. A full 100% of the recipients said they remembered the jar, and 70% made appointments to meet with the firm.

More and more companies are including promotional products in their marketing budget because they are cost effective and extremely versatile. Call us for ideas on how to make a lasting impression.

Employee Motivation
How is employee morale at your company? If it''s not good, then it may be time to put a little fun back in the office. Research shows that employees who enjoy being at work are much more productive and quality conscious. These employees tend to be less stressed, more creative, and less likely to miss work.

Playtime at the office can motivate workers, boost morale and build loyalty. It also stimulates creative thinking on and off the clock
- a definite plus when it comes to solving workplace dilemmas. Shake things up with these fun suggestions:

- Stress balls are always a great way to, of course, relieve stress. Pick one that is cheerful or represents your company.

- Order a custom Rubik''s Cube and have a contest to see which employee is the first to solve it.

Tradeshow Promotions
Why does tradeshow exhibiting provide the largest payoff in terms of return on investment? According to a recent survey, 90% of respondents said tradeshows were their best source for making purchasing decisions.

In order to make your tradeshow a hit, you need to remember the three "outs"; send-out, stand-out, and hand-out. Send out a pre-show mailing to spark interest, make your booth stand out with great graphics, and hand out the right promotional items.

When deciding on your promotional giveaways, select items that are related to your product, service, or theme. Consider the type of clients you want to reach. Make sure the giveaway has enough value that prospects with keep the item, use it and remember who you are.

- Article courtesy:Ravi Shankar.