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Tenderils - International standard herbal baby care products
Mumbai | Thursday, December 2, 2004, 08:00 Hrs  [IST]

'Tenderils', the brand name of herbal baby care products from Kräuter Healthcare Limited has given a viable alternative to the innumerable parents who do not want their babies to be subjected to chemicals at their tender age.

World over, the constant exposure to chemicals in every day use products has disillusioned the consumer.

Nature has provided soft, gentle and mild herbs to nourish baby's tender skin. Kräuter Healthcare Limited after extensive Research & Development introduced the brand of 'Tenderils' with a premium range of herbal baby care products, that includes, baby bath oil, massage oil, body lotion, body wash, nourishing cream, nappy rash cream, hair wash and body talc. The complete range is herbal based and tender as 'Mother's love'.

Ajit K. Chauhan, Director, Kräuter Healthcare said, "The early years of life must be well cared for. There cannot be any bigger happiness than the smile of the child and that twinkle in their eyes. Tenderils, with the soft, mild and gentle formulations wants to keep that happiness not only for the parents but also for the child for the rest of its life." He further added, 'we had to be extra careful since we are dealing with baby care products and our R& D team developed products that are natural, safe & effective'.

Quality seems to be a hallmark to AKC Group in whichever field they venture. It is with the conviction towards Quality standards that from the inception, Kräuter Healthcare acquired the highest Quality systems such as ISO 9001: 2000, WHO GMP, cGMP & HACCP. The entire range of products has been clinically tested and is approved by number of paediatric bodies. The company has invested substantial amount for its R&D and has plans for further investment of more than $ 3 million.

Kräuter Healthcare products have an International look and the packaging is very distinct and 'cuddly'. Chauhan said, "we were keen to have a very exclusive packaging that molded with our philosophy and gives our product that premium look. The bottle design is such that it holds the attention of the baby. Even the choice of fragrance in each of the product is mild, refreshing and distinct. Every one can know which is the 'Tenderils' Baby."

Kräuter, has launched the products in Delhi market and is about to introduce these in Chandigarh. Soon, these premium range of 'Tenderils' products will be introduced in other markets in India. Kräuter plans to storm the International market also and is in search of suitable associates that shares its vision and can be a part of its value chain.

Kräuter Healthcare Limited
Email: info@krauterhealthcare.com

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