Indian Drug Manufacturers Association (IDMA), Mumbai is organising a conference cum training programme on 'Pharma Marketing – The Fast and Promising Ways' on April 5 at Hotel Suba International, Mumbai.

The programme can be attended by the marketing and HR directors, marketing managers, sales managers (all India and regional), group product managers, product/brand managers, medical professionals, sales and marketing consultants, etc.

The programme will be co-ordinated by Dr Raja Smarta, managing director, Interlink Marketing Consultancy Pvt. Ltd. & Hemant Dande, Raptakos Brett & Co.

Hemant Dande will speak about innovative ways to increase the patient pool through prescribers, Gauri Chaudhari, FCB Ulka Advt. Agency, about communication and media strategies for physicians and patient communities, Madhav Joshi, Elder Pharmaceuticals about new ways to effectively make CRM for key opinion leaders, Vinod Dua, Ind -Swift Laboratories Ltd about shifting paradigms in the role of message and messenger - a strategy for pharma product management, Suresh Pattathil, MSD, India about is there a business in rural markets? and Dr R K Sanghavi, IDMA - Medical Sub-Committee about successfully launching of dietary supplements in India.

Dr. Raja Smarta, Interlink Marketing Consultancy Pvt. Ltd. will start the panel discussion on “Slow Death or Rebirth of Ethical Marketing” along with the panel discussion committee Sudarshan Jain - Abbott Healthcare Pvt. Ltd.,  Shakti Chakraborty - Lupin Ltd., Dr R K Sanghavi - IDMA Medical Sub-Committee, Dr Ajit Dangi - Dansenn Consulting, Yugul Sikhri - Ranbaxy Laboratories Ltd., R P S Bhadauria - DWD Pharmaceuticals Ltd., Ruth D’Souza - Interlink Marketing Consultancy Pvt. Ltd.