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AN IMPERFECT POLICY
P A Francis | Thursday, October 4, 2012, 08:00 Hrs  [IST]

After a gap of 18 years a new pharmaceutical pricing policy is going to be notified by the Central government once that is cleared by the Union Cabinet. The Group of Ministers (GoM) approved the policy draft on last Thursday to bring formulations of 348 bulk drugs under price control as against 74 drugs and their formulations in the 1994 drug policy. A major deviation in the new policy is the adoption of market based pricing for fixing formulation prices instead of cost plus formula followed currently. Under the new system, the prices of drug products will be fixed on the basis of the average price of all brands in a therapeutic segment that has more than one per cent market share. Another major change in the policy draft is the exemption of bulk drugs from the ambit of price control. By expanding the list of price controlled formulations in the new policy, GoM said that the span of control in the pharmaceutical industry would be 30 per cent as against 18 per cent currently. As per the 1994 drug policy, the companies were also allowed to raise prices up to 10 per cent every year in case of all drugs other than the 74. And as a matter of right, the companies have been jacking up the formulation prices of more than 500 drugs which are outside price control even when their costs remained static or dropped.
 
The new pharmaceutical policy leaves as much as 70 per cent of the drug products marketed in the country outside any kind of price control. Definitely this is a policy intended to benefit the pharmaceutical industry and not in the interest of the patient community. Organization of Pharmaceutical Producers of India representing foreign drug companies and Indian Pharmaceutical Alliance, a body of top dozen Indian companies are not happy with new policy as they consider the profitability of their member companies may be hit. By taking average of prices of all brands in a therapeutic group for price fixation can bring down prices of some products of MNCs and top Indian companies. Because, product prices of these companies are very high whereas prices of many medium and small scale companies are much lower. For instance, the most expensive and widely prescribed cholesterol brand of Ranbaxy, Simvotin 10 mg, is priced at Rs.120 for a strip of 10 as against Simvin 10 mg of Medley Pharma priced at Rs.35 for a strip of 10.There are many other cholesterol brands in the price range of Rs.35 and Rs.60. In tinidazole, there are more than sixty brands, five different pack sizes and strengths. In clopidogrel and cefadroxil there are more than 80 brands in the market. In several other therapeutic categories there are more than 50 brands including combinations, different pack sizes and strengths. Therefore, to arrive at the average prices of products of 348 drugs is going to be cumbersome and perhaps an impossible task. It is high time the Department of Pharmaceuticals should have brought some control on the number of brands and  adopted standardization of pack sizes and strengths in this industry. It is rather strange that the policy is silent on price control on patented drugs and combination drugs. The current trend in the industry is to launch mostly combination drugs and not single ingredient drugs. Then there are several high priced and life saving patented drugs in the market introduced by the MNCs since 2005 which are outside price control. They should have been brought under price control in the new policy.

Comments

Naveen Garg Dec 14, 2012 1:42 PM
Helpful
jawede eqbal Oct 15, 2012 12:21 PM
pl send the detail list of proposed pharma products under d p c o & oblige,so that i ca react precisely.
Rajeev Tandon Oct 6, 2012 5:41 PM
Francis,

Perfectly to say "an imperfect policy". More than 70% of the marked drugs are outside price control. To bring down the medical burden on the common men Government needs to bring policies where generic range of products "outlets" are available to masses. Moreover, averaging price policy will adversely hit the small and medium size companies as they mainly operates on margins in cutthroat competition in pharma generic market. Need is for more controlled, yet innovative approach to address these challenges.

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