SIESCOMS (SIES College of management studies), one of the top-50 business schools in the country, conducts an annual pharmaceutical convention called "Pharma Vision" on 26th September 2004.

The organisers claims that the convention has its own significance in the backdrop of post-2005 scenario where most of the MNCs and Indian companies would reach the Indian and Global markets respectively with innovative-patented molecules.

The convention would also answer the questions - what are the barriers involved in accessing global markets, what are the challenges & implications in entering global markets, how MNCs will contribute to the increased accessibility to medicines in Indian market, what are the barriers for Indian Pharma companies to reach highly regulated US & UK generic markets etc., they added.

Pharma Vision 2004 has the key-addressing note on "barriers to access global & Indian rural markets with Indian & MNC perspective."

The other modules in the conventions are - current & future capabilities of CRO and CTO in India, role of health insurance in healthcare industry, Biomedical engineering: Future prospects & scope, role of advertising agencies in Pharma marketing and brand building, unlocking the power of informed patients & its effect in the Doctor's clinic, survival strategies of mid-cap companies post 2005, channel management & promotion of Anti-Retroviral Drugs etc.