3S Infotech has recently launched ARMx - all relationship management software to provide on-line information that can aid decision making process in organizations.

ARMx Infoweb manages every relation of organizations as today's highly competitive, networked world demands compressive relationships management instead of just CRM or supply chain, a company release said.

Commenting on the features of ARMx, the release said the software's unified consolidated database of all group companies enables entities/products linking to group company or other entities buying/selling them.

For pharmaceutical organizations, ARMx Infoweb enhances relation with medical professionals like GPs, surgeons, intensivists, super specialists etc with details of qualifications, private practice, visiting time and hospitals/polyclinics to which they are attached; effectively manage supply points of C&F agents, distributors, retailers etc.; link field-force area, retailer and doctor wise with hierarchy maintained; build effective campaigns for product schemes/promotions with budget and costs control area, doctor or institution wise.

The database can also be configured product-wise for indications, contra-indications, main ingredients and dosage wise to serve as quick reference to users, according to the release.