Aditya Birla Money, the broking, distribution and wealth management arm of Aditya Birla Financial Services Group (ABFSG), launched a new co-branded health card with Indian Health Organisation Pvt Ltd (IHO). The Aditya Birla Money – IHO Health Plan Card will provide affordable, preventive and pre-hospitalisation healthcare at a cost as little as Rs 7 per day for a year for a family of four members, and also comes with a Personal Accident Cover.

The Aditya Birla Money- IHO Health Plan Card brings together a consortium of individually practising medical professionals and facilitates its members to avail concessional rates on quality medical services. These services range from a free dial-a-doctor facility, to subsidized treatments at the finest path labs, dentists and doctors and, are currently being offered in 17 prime cities of the country.

Kanwar Vivek, chief executive officer of Aditya Birla Money Mart Limited and Managing Director of Aditya Birla Money Limited said– “Healthcare is gaining importance in India and the key issue faced by most people today, is the quality and cost of medical services. The Aditya Birla Money – IHO Health Plan Card, a first of its kind, attempts to address the needs of this segment and offers a convenient and affordable healthcare solution.”