For the mutual benefit in the area of ayurvedic herbal industry of both the countries, a formal agreement of cooperation has been signed between the American Herbal Products Association (AHPA) and the Ayurvedic Drug Manufacturers Association (ADMA) of India.

The two organisations share a mutual interest in promoting and protecting commerce in products that are based on traditional ayurvedic formulations and ingredients. While the AHPA represents the herbal industry in America, ADMA serves the same in India.

Under the agreement, each association will keep the other informed about the relevant information that may affect the functioning of the herbal ayurvedic industry. The organisations will also share ideas about self-regulatory policies as they are brought up for consideration and also suggestions submitted to government regulatory agencies.

"The herbal products industry is multi-faceted, sophisticated and complex. The laws and markets for ayurvedic products are constantly evolving in may countries and partnering with international allies to share information and expertise will benefit members of both organisations", said AHPA president Michael McGuffin.

"We look forward to an era of cooperation and communication in mutual interest. It is time to build closer relationships among the many organisations that share an interest in ayurvedic herbal products," ADMA general secretary Ranjit Puranik said.