Alkem Laboratories Ltd and Indian Medical Association (IMA) will organise a one-day Clean India campaign to spread a short and simple message 'A clean India will deliver a healthy India' in 135 cities across India on May 23, 2015. The cleanliness drive will witness participation of over 20,000 doctors, 3 lakh citizens and 900 Alkem employees across 135 cities in India. In Mumbai the rally will be initiated at two parallel venues, namely Andheri East Station (Marol Pipeline road) and the Malad East Station (Triveni Nagar).

B N Singh, MD, Alkem Laboratories, says, “This is the first time that a pharmaceutical company has initiated a mass cleanliness movement on such a large scale. India has a population of 1.27 billion and it is responsibility of every citizen ti keep their environment clean. We are extremely pleased to have the support of medical fraternity and IMA. I hope we can together make a difference to our society. We would like to use this platform to call on every individual to join us at the Andheri station or Malad station from 9.30 am to 11 am on May 23, 2015 to help raise awareness on 'how clean India will deliver a healthy India'.”

Dr Jayesh M Lele, president elect IMA Maharashtra Branch says, “It has been witnessed in recent times that the overall pollution levels in the city have increased drastically. Reports show how water that contamination has gone up by 19 per cent and suspended particulates in the ambient air are way above the air quality standards set by the Central Pollution Control Board (CPCB). Navi Mumbai has emerged to be one of the most polluted cities of India. Owing to this it becomes extremely important to raise awareness about keeping ones environment clean for without cleanliness, overall good health is not possible. We will be spreading awareness about this cause and initiative to all 2.5 lakh members of IMA across 17,000 branches and asking them to join the movement”

Dr K C Mehta, Cardiologist at Shri Vaishnav Seva Trust Medical Center says, “Not many are aware that 24 per cent of the global disease burden can be attributed to environmental factors such as living in an unclean surrounding or following unhygienic practices. In fact, in Mumbai itself around 60 per cent people stay in slum areas with an absence of proper sewage and waste water treatment facilities. This makes them more prone to ahost of diseases like diarrhoea, malaria, swine flu and dengue/ It is responsibility of the government to provide proper living conditions of its citizens and the citizens of maintaining it. It is only through a joint effort and awareness initiatives can the true meaning of the Swach Bharat Abhiyan be realised. We congratulate Alkem Chronic on this initiative and urge everyone to join the rally on Saturday.”