Allergan plc announced that the company is launching the next generation of its groundbreaking US-based Brilliant Distinctions programme. The new offering incorporates the latest in digital innovation to enhance the consumer experience and drive increased member engagement.

In addition, Brilliant Distinctions is also expanding to include the latest addition to the Allergan aesthetic portfolio, CoolScuplting, in the body treatments category. CoolSculpting non-invasively freezes fat in indicated body areas to help eliminate unwanted visible fat bulges. In the facial aesthetics category, the programme provides savings to patients for loyalty and frequency of treatments and products, such as Botox Cosmetic (onabotulinumtoxinA), the Juvéderm Collection of Fillers, the SkinMedica cosmetic skincare line, and Latisse (bimatoprost ophthalmic solution) 0.03%.

"When Allergan launched Brilliant Distinctions in 2009, we were the first aesthetic company to offer a  patient savings and loyalty programme. A true category innovation, the programme serves more than three million members nationwide," said Jim Umberger, Vice President, Digital/Multi-Channel Marketing, US Medical Aesthetics for Allergan. "As the aesthetic category leader, we are committed to enhancing the consumer experience and have invested in cutting edge technology to create the next generation of the Brilliant Distinctions program, with an even greater focus on providing savings to our consumers. We're also very pleased to be adding CoolSculpting to the program, which will offer members even more ways to earn and redeem savings on the Allergan treatments and products they, and their doctors, have come to know and trust."

The re-launch also marks the rollout of a best in-class e-commerce platform, Brilliant Connections, which offers patients the convenience of purchasing SkinMedica products online. The platform's introduction aims to help physicians meet the evolving needs of their patients by allowing them the option of purchasing their recommended SkinMedica regimen whenever and wherever they want. Through Brilliant Connections users will also earn Brilliant Distinctions savings and have the option to enroll in a subscription service to automatically replenish products as needed.

Upgraded features of the Brilliant Disctinctions programme include: Updated mobile app makes earning and tracking points easy and allows members to shop for SkinMedica products through participating providers - anytime, anywhere New tiered system assigns consumers Silver, Gold, or Diamond status based on activity, Generous expiration period means points stay valid longer and are easier to redeem at participating doctors' offices, User-friendly online dashboard displays a comprehensive overview of earnings and current point totals

"My patients are always asking how they can save money on the Allergan aesthetic treatments they use regularly, so I'm happy to be able to share the new Brilliant Distinctions programme with them," said Deborah Sherman, MD. "The programme is easy for my staff to use, and my patients enjoy the benefits, which rewards them with savings for being faithful to our recommended treatments."