Veeva Systems announced that Astellas Pharma Europe Ltd., European subsidiary of Astellas Pharma Inc., has chosen Veeva CRM as its European CRM standard for 2,000 users in more than 20 countries. Looking for a pioneering CRM solution to support its new and developing commercial model in Europe, Astellas conducted an exhaustive review process, evaluating both current and future product offerings from every major CRM vendor in the industry.

“Winning in today’s challenging European pharmaceutical environment requires a fundamentally different commercial approach. To support our new commercial model, we wanted a CRM solution that was truly pan-European, future-proof, and agile enough to grow with our organisational needs. Veeva CRM was the only solution to meet all these business requirements,” commented Wim Kockelkoren, senior vice president EMEA Commercial Effectiveness and CEE Region, Astellas Pharma Europe.

Peter Hurst, vice president ISS, Astellas Pharma Europe added, “We selected Veeva CRM because of its multi-tenant SaaS architecture, lower and transparent costs, and flexibility. We are very excited to bring Veeva on board as one of our significant IT solution partners.”

Veeva Systems has rapidly become a leading provider of Pharma CRM solutions globally and welcomes Astellas as the company’s 100th customer. With offices worldwide and more than 200 dedicated employees, Veeva’s growth is evidence of the pharmaceutical industry’s broad adoption of cloud technologies.

“Astellas is already a valued Veeva customer in the United States, and we are delighted to extend this partnership throughout Europe,” said Dan Goldsmith, general manager, Veeva Europe. “Our European organisation and solutions have been designed to serve the needs of our customers at a regional and local level. We believe this approach will help drive tangible commercial success for Astellas in Europe,” Goldsmith concluded.

Astellas Pharma Europe Ltd., is a European subsidiary and  a pharmaceutical company dedicated to improving the health of people around the world through the provision of innovative and reliable pharmaceuticals.

The Veeva CRM suite of applications, comprised of VBioPharma, iRep, VMobile, and VInsights, is the pharmaceutical and biotechnology industry’s leading cloud-based CRM solution.