Avaya GlobalConnect, a leading enterprise converged communication solutions provider in India, announced the inauguration of the Avaya GlobalConnect Customer Studio in Mumbai. The first-of-its-kind in India and in the Asia Pacific region, the Customer Studio aims at building and showcasing personalized demonstrations of communication solutions to its customers, including pharmaceutical companies.

The 'Customer Studio' is designed to provide customers a first hand experience of powerful intelligent end-to-end communication solutions that the company and its partners from around the world can bring to their business. The customized demonstrations are developed after experts, at the AvayaGlobal Connect Customer Studio, carefully study the client's vertical industry, challenges and current infrastructure. The team then provides a solution that would best address customer needs to increase process efficiency, employee productivity and save costs.

A live demonstration of an end-to-end solution is done by simulating the everyday work environment, emphasizing on both the technology components and the business proposition these solutions offer. By addressing real life situations the customer gets an understanding of the usage of the solution in their organization so that they are convinced in making a decision to deploy the communication solution from Avaya GlobalConnect.

"India is an important market for us. The launch of the first-of-its-kind customer studio is a milestone in our journey of continuously striving to be a customer responsive company. We are confident that such an initiative will provide us a competitive edge in the market," said Niru Mehta, managing director and vice chairman, Avaya GlobalConnect.

As a part of the Avaya GlobalConnect Customer Studio, the organisation is currently working with various partners who complement Avaya GlobalConnect solutions and help customers visualize end-to-end communication solutions under one roof.

Avaya GlobalConnect, an Enterprise Communication Solutions provider, offers a range products converged voice, data and video networks, contact centre solutions, unified messaging solutions, and customer services. It is a dominant player in the Video-conferencing, audio-conferencing, contact centre and IP telephony market. The company has strategic alliances with systems integrators such as IBM, HP, Servion, Cable & Wireless, CMC and Tata Infotech etc.