Bausch & Lomb announces the launch of the Center for Patient Insights - a first-of-its-kind initiative that strives to increase access to unbiased industry information, trends, market research, and insights for eye care professionals across the US. The Centre for Patient Insights' main goal is to deliver news and insights that help eye care professionals better understand their patients, their industry and the information and opportunities available to them.

"Eye care professionals across the country have consistently communicated to us that one of their key needs and wants is to continue raising their understanding of how to increase patient loyalty and satisfaction," says Steven Robins, president, North America, Vision Care. "With the new center for patient insights, Bausch & Lomb is able to offer eye care practitioners a source of aggregated and unbiased industry news and research that will help them grow their knowledge base, practice and patient satisfaction and loyalty."

The center for Patient Insights is specifically designed to be an accessible, simple and efficient source of easy and quick-to-read newsworthy information. The center will utilize a variety of channels to publish timely, relevant and comprehensive data gathered from patient and consumer research commissioned by Bausch & Lomb and nationally recognized data providers such as HPR and Gallup.

"With the Center for Patient Insights, Bausch & Lomb has created a great opportunity for eye care practitioners to access and reference the market information needed to make informed decisions for their practices and their patients," says Walt West, M.D., chief optometric editor, Optometric Management Magazine.

The center's interactive portal on www.CenterForPatientInsights.com launch in the coming week will provide ECPs with brief patient points summarizing industry trends and research on patient attitudes and beliefs, as well as insights on how this data can be used to positively impact their practices. PatientPoints and research insights will be downloadable from the website and printable for future ease of use and reference. The website will also include a search function that allows users to easily locate specific information via keywords and categories, which include vision conditions, patient outcomes and patient preferences.

Bausch & Lomb is dedicated to bringing visionary ideas to eye health. Its core businesses include contact lenses and lens care products, ophthalmic surgical devices and instruments, and ophthalmic pharmaceuticals.