Birla Research & Lifesciences, a Yash Birla group company launched its tenth retail store Rebirth in Mumbai today. The Rebirth store is the retail venture of the Rs. 100 crore Birla Wellness arm.


Spread over an area of 340 square feet, the store will offer the complete wellness experience, under the brand name Chant, which includes a holistic range of personal care products derived from natural extracts and actives. Apart from health and beauty products, the store will also offer health food and supplement products under its brand Nutrinext. It offers functional juices, handmade real fruit jams, organic bars and nutraceuticals for an internal wellbeing. The store has 37 Nutrinext and 120 Chant products.


On this occasion, Yash Birla, chairman, The Yash Birla Group, said, “The growing awareness among Indian consumers regarding health has urged the company to foray in this sector. Today, everyone is conscious about what they eat and the way they look. Our motto is to introduce world-class products for the Indian consumers that enrich their quality of life.”


“Currently, the Indian wellness market is estimated at Rs. 490 billion and expected to grow at a CAGR of 20 per cent for the next three years to reach roughly Rs. 875 billion according to a FICCI report. Analysts tracking the sector are of the opinion that the attitude and preferences of the Indian consumers are changing due to a rise in their disposable incomes, high consumption propensity and exposure to global trends. This has led to an increase in demand for health and wellness products and services. The retailing boom in India has also contributed to the growth of the entire wellness industry,” added Birla.


N Venkat, managing director and CEO, Birla Wellness and Healthcare, said, “Rebirth will provide luxurious shopping experience equivalent to the best international wellness chains. The store has highly skilled and trained customer service representatives. Our store will add value to people’s lives by providing products and services that pro-actively work to enrich people’s body, mind and spirit. Our products are carefully crafted from time-tested, proven recipes using ingredients that are the best nature has to offer.