C Square Info, IT solutions provider, has geared up on a massive drive to create an  environment of speed and efficiency with information technology applications in pharmacy trade.  In this regard, the company  organised a  series of seminars in five  districts of Karnataka: Hubli, Belgaum, Raichur, Mysore and Bangalore  to create an  awareness for the  pharmacy trade sector particularly the wholesale- distributor segment.

At the  seminar in Bangalore on ‘Future of Pharma in India’, organised jointly by Intel India and C Square had over 150 top pharma supply chain participants.    These included representatives from  AstraZeneca, Zydus, British India Company, Elder Pharmacy, GlaxoSmithKline and Ranbaxy besides major pharma distributors from Bangalore , Mysore, Kolar, Chintamani and Bangarpet. In addition, there was also representation from the pharmacy chains  like  Trust, Religare, Green Apple, Celebrate Health & Aushad apart from hospitals pharmacies of  Narayan Hrudayalaya, Manipal Hospital, Fortis Hospital and Santosh Hospital.

Frank Martinez, director, Digital Inclusion & Govt PC Programmes, Intel World Ahead Program, Intel Corporation  who came in from the US   highlighted the positive impact of Information Technology on small and medium-sized enterprises.

“The  ability to react to market changes require  an effective and efficient IT infrastructure. In this regard, Intel in its programme on Public & Private Sector Collaboration was as an advisor cum enabler and shared best practices worldwide to help Small and Medium Businesses (SMB) set up and go-to- market in the shortest possible time. This is where   Intel was working with public & private sector industry leaders to mitigate barriers for the tremendous SMB opportunity in India,” stated Martinez.

 

Kiran Das, executive VP, Sven Genetch Ltd., stated that   infrastructure especially in the rural markets would drive the growth for  pharma marketing.   Supply chain professionals needed to look at expanding the  reach of affordable medicines with adoption of latest technology. This is where even the Unique Identification (UID) process would be the best cost effective option for ensuring medicines reach the population.

Sripal Bachawat, director- Future Products, C Square Info Solutions, provided a peek into the company’s  efforts to create an eco system in the  pharma supply chain. “In order to simplify technology usage, the company had developed a  2-D barcode based security and information transfer mechanism which would  revolutionize and simplify work processes of drug  sales in  pharmacy outlets  located even in the remote areas even if they had no access to internet.”