After its success with the Laboratory Information Management System (LIMS) software, CCE Software Pvt. Ltd. has now developed two products dedicated for the pharmaceutical and biotechnology production and marketing segments.

The Pharma ERP and Medical Rep Management System have been designed to support and streamline manufacturing and marketing practices respectively in the pharma-biotech industry. The company plans to drive growth in 2008-09 with these two products. It will strengthen marketing footprints across the country besides Malaysia and Indonesia through channel partners.

In order to support the small and medium pharmaceutical units to go in for Schedule M or good manufacturing practices (GMP) compliance, Pharma ERP has been developed as a comprehensive solution to simplify and hasten their process of achieving GMP certification, Ashis Dutta, director, CCE Software Pvt. Ltd told Pharmabiz.

Pharma ERP, which features audit trial, standard operating procedures (SOP) management, vendors approval, batch manufacturing record and material management is based on the CFR-21 guidelines.

The software is affordable and is developed for the small and medium enterprises in the pharma-biotech space. With the government of India calling for mandatory GMP compliance since 2003, units in the drug production segment have been finding it difficult to adhere to these Schedule M norms.

There was always a need for high quality domain specific software for the small-medium units. Pharma ERP priced at Rs 5 lakh for the vanilla version is expected to help companies address GMP compliance requirements. The biggest advantage is that minimal training is required to use the solution. Further, there is no need for a 24x7 connectivity but can be linked with the related departments as and when required.

With the pharma industry being a regulated sector and with international regulatory compliance being indispensable for contract manufacture which is a major business opportunity for small and medium units, Pharma ERP increases effectiveness and improves efficiency of the processes and streamlines internal operations, stated Dutta.

The company is already in a dialogue with the pharma sector and many units have evinced interest for Pharma ERP in Delhi, Maharashtra, Gujarat and Andhra Pradesh.

The Medical Rep Management System, web-based solution is recommended for large and medium sized units and distributors. Priced at Rs 2.5 lakh, it helps to efficiently manage and optimize the tasks of the pharma marketing personnel. Key features are that it records hourly productivity and has a market intelligence mechanism to asses the sales call conversion prospects. If a company has over 50 medical reps on its rolls, this software will provide the return on investment.

A team of 14 developed both Pharma ERP and Medical Rep Management System software in a span of 24 months. CCE will have channel partners backed by strong pre-sales technical support. Its personnel from the development teams who have the worked on the creation of the software will now interface with the marketing.