Cordlife India which has an umbilical cord and cord blood processing, testing and cryopreservation facility in the country, is now encouraging parents to ensure that cord blood is preserved.

In this regard it has unveiled a new advertising campaign. It portrays the advantages of stem cell banking and the responsible step that every expecting parent should take to ensure the safety of their child. Cordlife, with its advanced preservation facility is depicted to be the most obvious choice for the expecting parents to be prepared in the event of any life threatening diseases.

According to Meghnath Roy Chowdhury, MD of Cordlife, the campaign, would help to reach out to the urban couples who are not only well informed but give utmost preference to the safety of their family. The communication portrays the importance of cord blood stem cell banking and how the technologically backed practice can prove to be a boon for the child in future.