Dabur India Ltd, in an effort to ensure maximum use of its leading mosquito repellant Odomos, has unveiled the Dengue-Fighters initiative aimed at preventing school-going children across the country from falling prey to the deadly dengue disease.

The company along with Apollo Hospitals Group began its campaign in Bengaluru, which will then cover schools across Delhi, Uttar Pradesh, Maharashtra and Tamil Nadu. Under the initiative, Dengue-Fighters, it is approaching schools to create an awareness about the disease among children and highlight the importance of Odomos application as a 100 per cent protection against mosquito bites.

Over 1,100 schools across these states will be covered to reach out to over 700,000 students across India, in addition to around 40,000 teachers. Schools will also be encouraged to implement measures to prevent mosquito breeding and spread of mosquito borne diseases. An audio visual is developed to spread the message among kids and educate them about how mosquitoes breed and the effective measures to be taken to prevent this. It will also prepare a Dengue Report Card of each city.

“Contrary to popular perception, dengue is spread by the Aedes mosquito that active during the day. Children are at risk of being bitten by these mosquitoes when they go to the playground and similarly people in offices too. We are committed to the health and well-being of every household especially during the monsoon season,” said Rajat Wahi, brand head – Odomos, Dabur India Ltd.

“As a brand, we have been working to help people stay safe from dengue and other mosquito-borne diseases through product innovations and extensive R&D. Now this social initiative Dengue Fighters helps to build public awareness because there is a significant increase in dengue cases. Since the key reason is ignorance and negligence towards hygiene, we will also involve parents and teachers in this exercise to curb dengue at home and school,” he added.