The Discovery Channel, one of the worlds leading infotainment television channel will celebrate the 50th anniversary of the discovery of the double helix structure of DNA by scientists Francis Crick and James Watson by airing a special programme titled DNA- the promise and the price, on Sunday, 6 April at 7 pm.

The three hour long show will feature emotional true-life stories about the latest genetic developments, opinion from the leading figures in the field and poses some challenging questions for our genetic future. The film has been designed after reviewing specially commissioned international poll and intends to inform the average person about the impact of genetics in ones own life.

About four years back, after the scientists managed to crack the complex code of the human gene, it has been very easy to assess the benefits and risks of the genetic revolution. The film presented in form of three series (Monday 7 April 7 from 1:00 to 4:00 am and Saturday 12 April 12 from 3:00 pm to 6:00 pm) will examines how this single finding has revolutionised the world we live in and where the cutting research of today will take us next.

The programme has special interviews and debates from many of the key players in genetics, including comments and insights from Nobel Prize winner Sir John Sulston of the Human Genome Project. J Craig Venter, whose company Celera, introduced a commercial aspect to gene sequencing, Stephen Jones, one of UK's leading geneticists, educators and commentators in the field, specializing in the study of population genetics of humans and animals and author Jeremy Rifkin, Presidential Advisor on Genetics and an influential advocate for responsible government policies on a variety of environmental, scientific and technology issues are also prominently figured in the discussions that forms part of the programme.

The schedule of the special programme was announced at a preview screening held in New Delhi recently.