The Pharmaceutical Export Promotion Council (Pharmexcil), the exclusive export promotion council for the pharmaceutical industry, is all set to start functioning from Hyderabad. Dr PV Appaji, director, National Pharmaceutical Pricing Authority (NPPA), has taken charge as the executive director of the Council.

Along with Dr Appaji, other two senior executives have also joined the council. The key responsibilities of the top executives of the Council will include setting up of the Council structure in a professional manner in accordance with the EPC law provisions of the commerce ministry, facilitating the membership services and to prepare projects for various government export promotions schemes as per the current market requirements and potential, Venkat Jasti, vice-chairman of the Council informed Pharmabiz.

The Council is aiming at promoting the country's drug industry in the global arena and to boost the service capabilities including basic research, drug development and clinical research. It is to ensure a cost effective, value added, export-oriented growth besides focusing on domestic needs.