Venusia, a skin moisturizing cream indicated for the treatment of dry skin conditions, has been launched by Dr Reddy's Laboratories as part of its portfolio of dermatology products. Venusia, which is available in 50g jars, is a prescription product.

Venusia combines the advantages of squalene, an ingredient introduced for the first time in India, with the conventional healing power of aloe vera and anti-oxidant properties of vitamin E. Squalene is a part of sebum, which is body's own natural moisturiser. Venusia is non-greasy and can be applied easily over the skin, officials informed here.

Dr Reddy's has a total of eight brands in the dermatology segment in the Indian market with sales of Rs 23 crore in the last fiscal year and a growth rate of 27 per cent. The leading brands in this segment for Dr Reddy's include Mintop, Mintop Forte, Gris OD and Antoxid HC.

Clearz, an ointment for treating hyperpigmentation, is another brand in this segment and was launched recently. Clearz combines Kojic Acid and Vitamin C.