Dr Reddy's Laboratories Ltd has launched Omez Insta (Omeprazole 20mg + Sodium bicarbonate 1680mg buffer) in Indian market. It is an innovative powder formulation that offers instant relief with a lasting effect in acute gastritis and is also ideal for critically ill patients on Ryle's tube feeding, in India.

It is an advanced formulation of Omeprazole, internationally referred to as IR -Ome (immediate release Omeprazole). IR-Ome is the first and only immediate release oral Proton Pump Inhibitor (PPI) available as powder for oral suspension with significantly improved pharmacokinetic profile. The formulation is approved by the USFDA and is available in the US market since October 2004. It reduces the intragastric acidity (acid concentration in stomach) by 78 per cent within first 30 minutes of ingestion.

Omez Insta fills the gap which was present in the PPI market by offering a PPI formulation available in drinkable form. It is available in sachets in a pleasant mint flavour.