Atlanta based Ebix, Inc. (a leading international supplier of On-Demand software and E-commerce services to the insurance, financial and healthcare industries), has acquired Via Media Health, one of India’s leading health communication agencies.

 Ebix has announced that Via Media Health will be immediately integrated into its A.D.A.M (Animated Dissection of Anatomy for Medicine) Health Information Exchange Division and will be known as A.D.A.M India.

Via Media Health’s acquisition will provide Animated Dissection of Anatomy for Medicine immediate access to clients across healthcare delivery, diagnostics, consumer health, pharmaceuticals and public health.

"We are entering the Indian market at a time when health services and education has been declared a big priority by the Indian Government. A.D.A.M. Health Information Exchange and Via Media Health complement each other's services perfectly, opening up tremendous cross-selling opportunities on both sides. We see the takeover not just as a business opportunity but also as an opportunity to contribute to health and medical education in India. Via Media Health's reach and expertise will help speed things up for us in that direction,” said Robin Raina, Chairman of the Board, president & chief executive officer, Ebix.

With its world’s leading online clinical and consumer health information library, housing more than 22,000 searchable assets, including more than 8,800 articles, nearly 3,000 illustrations, and 85,000 internal hyperlinks, A.D.A.M has the wherewithal to fuel knowledge exchange in diverse areas of healthcare.

With its range of content tools, proprietary software and multimedia visual learning assets, A.D.A.M. has one of the most credible and complete collections of online health content available currently. Currently, it meets the content needs of premier organizations like National Institute of Health (NIH), National Library of Medicine, University of Maryland, University of Pennsylvania Health System, UPMC and  Medline Plus.  

ADAM comes with a comprehensive solutions package for both Medical & Patients Education & Knowledge Empowerment: Via Media Health’s acquisition comes three months after Ebix acquired Birmingham-based Oakstone Publishing LLC, and is expected to aid Ebix’s efforts to expand A.D.A.M.’s global presence

“We are immensely pleased to have become a part of Ebix and A.D.A.M.  A.D.A.M India will be headquartered in Noida and will work closely with the global headquarters in Atlanta. Swadeep Srivastava will serve as the vice president & Country Head of Ebix's A.D.A.M. - India operations.