Elder Health Care Limited (EHCL), part of the Rs.800
crore Elder Group, has inked an in-licensing agreement with Mann &
Schröder (M&S), GmbH, Germany's leading personal and hygiene care
products company. The deal is to introduce the entire range of two of
the German company's most popular brands into India ie Dulgon skin care
and Sanosan baby care.

The Dulgon range comprises of a wide
range of products for body and hair care and Sanosan cleansing and care
products cater to the baby skin, adults with sensitive skin and special
products for special condition of motherhood. Both the brands shall be
available in the Indian markets by end-December 2010.

This deal marks EHCL's foray into the Rs.1600
crore baby care market in India which is growing at a rate of 17 per
cent every year. The company has already become an established player in
the Rs.3500 crore dermatology sector,
growing at 20 per cent annually - through brands like fairone fairness
cream for men and women and fairone soap, in-licensed from Shahnaz
Hussain Herbals which are sold through its more than three lakh outlets
across India.

EHCL is engaged in the manufacture of a range of
FMCG and Skin Care products through research and development and also
products through licensing agreements with Indian and International
companies. The in-licensed products portfolio of EHCL consists of
fairone fairness creams from Shahnaz Herbals, Tiger Balm from Haw Par of
Singapore, Burn Aid, a gel-based natural product for burns Rye
Pharmaceuticals of Australia, Blistex lip Balm from Blistex of USA,
Biorga dermatology and cosmetology products from Uriage Laboratories
Dermatologigues D' Uriage of France, etc to name few.

Mann &
Schroeder (M&S), founded in 1951, has been an established
specialist in hair and body care products for all age groups in the
German and European markets for decades. The company has presence in
over 60 countries in Central Europe including Russia, Near and Far East,
North Africa and North America. The entire range of M&S Products
comprise of hair care, hair styling, body care, hand care, body
cleansing, deodorants, facial and lip care, sun protection, mouth rinse
and mouthwash. M&S products are made according to c-GMP standard and
other government guidelines at its state-of-the-art plants in Germany,
Siegelsbach which are DIN ISO 9001:2000 certified and have a combined
capacity of approx. 1,000,000 units per day.