Elder Health Care Ltd, part of the Rs 500 crore Elder group, has launched BurnAid, a very innovative burn gel. Which offers rapid cooling to burns and fast ongoing pain relief. BurnAid is a product of Rye Pharma of Australia which is the leader in Advanced Wound Care products for first aid and burn applications in Australia. The BurnAid range is priced at Rs 24 for 10 gms gel. Unlike Burnol, which is a cream, Burnaid is a gel and hence leaves no marks on the skin.

The principal ingredient in BurnAid is Tea Tree Oil (Melaleuca Oil) a scientifically proven natural substance having therapeutic benefits and which is gentle and non-toxic. Correctly, formulated first aid and skin care products containing Melaleuca Oil fight infection and provide fast relief. BurnAid range offers fast and ongoing relief from the pain of burns, relief from bites and stings, rashes, skin irritations and infections.

Children, Housewives, persons working in certain professions etc are exposed to the risks of getting burns. Experts have found BurnAid to be bio-chemically superior without any side effects. Elder Health Care plans to develop and launch more products using natural active ingredients through an ongoing research and development program and offer them to the world.

Elder group already has a substantial presence in the Wound Care segment through its highly successful products like 'Chymoral' and Salutyl' under license from ABC and 'Oxoferrin' under license from Oxochemie, Germany.